German Cosmetics Market Size & Share Analysis – Growth Trends & Forecasts (2025 – 2030)
The Germany Beauty & Personal Care Products Market Report is Segmented by Product Type (Personal Care Products and Cosmetics/Make-Up Products), Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Online Retail Channels, and Others), Category (Mass Products and Premium Products). The Report Offers Market Size and Forecast in Value Terms in USD for all the Above Segments.
German Cosmetics Market Size & Share Analysis – Growth Trends & Forecasts (2025 – 2030)
Germany Beauty & Personal Care Products Market Size
| Study Period | 2019 – 2030 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2025 – 2030 |
| Market Size (2025) | USD 19.72 Billion |
| Market Size (2030) | USD 23.98 Billion |
| CAGR (2025 – 2030) | 3.99 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Germany Beauty & Personal Care Products Market Analysis
The Germany Beauty And Personal Care Products Market size is estimated at USD 19.72 billion in 2025, and is expected to reach USD 23.98 billion by 2030, at a CAGR of 3.99% during the forecast period (2025-2030).
With rising disposable income and increasing focus on personal grooming, consumers are willing to spend more on products that enhance their appearance and well-being. According to Statistisches Bundesamt, in 2022, disposable income in private households in Germany increased by 7% compared to the year before. The rise of social media platforms has significantly impacted consumer buying behavior. Moreover, celebrities and beauty bloggers are coming up with their own brands and targeting particularly younger demographics who are more active on social media. For instance, in June 2022, model and entrepreneur Hailey Bieber announced the launch of her new beauty brand, Rhode, via Instagram. The products were available for sale in Germany, France, Spain, and other European countries. Furthermore, players are launching natural products to cater to customers’ demands for organic cosmetics. For instance, in August 2022, a German indie brand, Spirit of Rügen, launched a range of beauty products that are hand-made on the small island of Rügen, which is famous for its white chalk cliffs. Several of its beauty products feature the favorite healing Rügen chalk.
Germany Beauty & Personal Care Products Market Trends
Increasing Awareness About Effective Skincare
Pollution, stress, and unhealthy eating habits negatively impact skin health, increasing the prevalence of skin sensitivity and allergies. The climate in the country is warm and cold during different seasons, causing sensitive skin among consumers. Therefore, consumers are increasingly inclined toward effective skincare products available for various skin sensitivity issues such as acne, eczema, blemishes, and pimples. Furthermore, owing to the different skin concerns, the demand for skincare products with active ingredients, such as AHA, BHA, ceramides, niacinamide, retinol, hyaluronic acid, and others, has gained prominence among consumers. Moreover, as skin ages, it starts producing less collagen, which leads to wrinkle formation. The increasing geriatric population and rising focus on skin health further support the market growth.
Personal Care Products Are Gaining Immense Popularity
The trend toward personalized haircare solutions tailored to individual hair types and needs is increasingly apparent in the country. This has led to the emergence of brands offering customized shampoos formulated for specific hair types. For instance, in 2022, Henkel launched SalonLab&Me, a new personalized hair care service to help consumers address their independent needs. Moreover, the market witnessed significant demand in facial care regimes due to the increasing interest in natural formulations, such as cleansers, serums, scrubs, and toners. The surge in e-commerce has led to heightened sales of body care products within the country, prompting numerous major companies to introduce their products online. For instance, in 2022, Dr. Barbara Sturm Molecular Cosmetics inaugurated high-end stores on Amazon across Europe. This partnership empowered the German brand to swiftly and cost-effectively distribute its products to consumers in the United Kingdom, Germany, France, Italy, and Spain. Market growth is also being driven by rising product innovation. For example, in March 2023, Oral B launched THE BIG RETHINK, an initiative to make oral care more inclusive, accessible, and positive for people with disabilities, their caregivers, and dental professionals. To celebrate the launch of THE BIG RETHINK, a brand film was introduced at an exclusive launch event in Frankfurt, Germany.
Germany Beauty & Personal Care Products Industry Overview
The Germany beauty and personal care products market is highly competitive. Some major players in the market include Loreal S.A., Beiersdorf AG, The Procter & Gamble Company, Colgate & Palmolive Company, and Coty Inc. The market players are adopting strategies like product launches, expansion, partnerships, and mergers and acquisitions to cater to the growing demand for products. Product launch has been the most prominent strategy adopted by companies to expand their presence and penetrate the market.
Germany Beauty & Personal Care Products Market Leaders
- Beiersdorf AG
- Loreal SA
- The Procter and Gamble Company
- Coty Inc.
- Colgate & Palmolive Company
- *Disclaimer: Major Players sorted in no particular order
Germany Beauty & Personal Care Products Market News
- January 2024: Unilever brand Axe gained PETA approval and joined the Beauty Without Bunnies list.
- December 2023: L’Oreal SA brand AESOP opened a new retail store in Munich, Germany. The store provides a wide range of skincare and haircare products like cleansers, shampoo, and conditioners.
- December 2023: Unilever acquired the premium biotech haircare brand K18. This marked another step in optimizing Unilever’s portfolio towards higher growth areas.
Germany Beauty & Personal Care Products Industry Segmentation
Beauty and personal care is an art field that addresses the looks and health of someone’s hair, nails, and skin. The market studied is segmented by product type, category, and distribution channel. By product type, the market is segmented into personal care products and cosmetic and make-up products. The personal care products segment is further segmented into hair care products, skincare products, oral care products, and deodorants and antiperspirants. The cosmetics/make-up products segment is further segmented into facial cosmetics, eye cosmetic products, lip and nail makeup products, and hair styling and coloring products. By category, the market studied is segmented into premium and mass products. By distribution channel, the market learned is segmented into specialist retail stores, hypermarkets/supermarkets, online retail channels, pharmacies/drug stores, and other distribution channels. For each segment, the market sizing and forecasts have been done based on value (in USD).
| Product Type | Personal Care Products | Hair Care Products | Shampoo |
| Conditioners | |||
| Other Hair Care Products | |||
| Product Type | Personal Care Products | Skin Care Products | Facial Care Products |
| Body Care Products | |||
| Lip Care Products | |||
| Bath and Shower Productrs | |||
| Product Type | Personal Care Products | Oral Care | Toothbrushes |
| Toothpaste | |||
| Mouthwashes and Rinses | |||
| Other Oral Care Products | |||
| Product Type | Personal Care Products | Deodrants and Antiperspirants | |
| Product Type | Cosmetics/Make-up Products | Facial Cosmetics | |
| Eye Cosmetic Products | |||
| Lip and Nail Make-up Products | |||
| Hair styling and colouring products | |||
| Category | Mass Products | ||
| Premium Products | |||
| Distribution Channel | Specialist Retail Stores | ||
| Supermarkets/Hypermarkets | |||
| Pharmacies/Drug Stores | |||
| Online Retail Channels | |||
| Other Distribution Channel |
Germany Beauty & Personal Care Products Market Research FAQs
The Germany Beauty And Personal Care Products Market size is expected to reach USD 19.72 billion in 2025 and grow at a CAGR of 3.99% to reach USD 23.98 billion by 2030.
In 2025, the Germany Beauty And Personal Care Products Market size is expected to reach USD 19.72 billion.
Beiersdorf AG, Loreal SA, The Procter and Gamble Company, Coty Inc. and Colgate & Palmolive Company are the major companies operating in the Germany Beauty And Personal Care Products Market.
In 2024, the Germany Beauty And Personal Care Products Market size was estimated at USD 18.93 billion. The report covers the Germany Beauty And Personal Care Products Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Germany Beauty And Personal Care Products Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
German Cosmetics Industry Report
The Germany Beauty & Personal Care Products Market Report is segmented by product type, distribution channel, and category. The market is experiencing significant growth, driven by a consumer base that increasingly values organic, vegan, and chemical-free cosmetics. This shift is evident in the market analysis, which highlights a rise in demand for eco-friendly and skin-safe products. German cosmetic brands, such as Dr. Barbara Sturm, are leading this trend with innovative launches on platforms like Amazon, reflecting the industry’s commitment to sustainability and health.
The market overview indicates that millennials and Gen Z are key drivers of this trend, showing a strong preference for organic products. This demographic’s influence is reshaping the market landscape, making it highly competitive with continuous product launches and strategic expansions. The skincare category, in particular, is witnessing robust demand, underscoring a growing culture of self-care and beauty routines.