Europe Foodservice Market SIZE & SHARE ANALYSIS – GROWTH TRENDS & FORECASTS UP TO 2030

Europe Foodservice Market Analysis

The Europe Foodservice Market size is estimated at 0.95 trillion USD in 2025, and is expected to reach 1.51 trillion USD by 2030, growing at a CAGR of 9.66% during the forecast period (2025-2030).

The European foodservice industry is experiencing significant digital transformation, driven by substantial investments in food technology and innovative delivery solutions. The sector has witnessed unprecedented venture capital interest, with European food tech startups receiving investments totaling USD 2.95 billion in recent years. This digital revolution has fundamentally changed how consumers interact with restaurants, leading to the emergence of sophisticated ordering platforms and payment systems. The integration of artificial intelligence and machine learning in kitchen operations has enhanced efficiency and order accuracy, while also enabling better inventory management and waste reduction.

Changing demographics and evolving consumer preferences are reshaping the foodservice landscape in Europe. The increasing cultural diversity is evident in Germany, where approximately 2.8 million people with Asian backgrounds now represent 22% of the immigrant population, significantly influencing menu offerings and cuisine variety. This demographic shift has led to a fusion of traditional European cuisine with international flavors, creating unique dining experiences. Restaurant chains are responding by diversifying their menus and creating specialized offerings to cater to these evolving tastes.

The expansion of international restaurant chains continues to transform the foodservice industry, with major players strategically increasing their presence across the region. In Germany alone, McDonald’s operates 1,432 outlets while Burger King maintains 750 locations, demonstrating the strong presence of global brands. Traditional restaurants are adapting by incorporating modern elements while maintaining their authentic appeal. The Netherlands exemplifies this trend with approximately 800 Chinese restaurants ranging from casual takeaways to high-end dining establishments, showcasing the successful integration of international cuisine into the local food culture.

Technology adoption in the foodservice sector has reached new heights, particularly in the delivery segment. France’s food delivery ecosystem demonstrates this evolution, with 15 major delivery applications each surpassing 120,000 downloads in 2022. The sophistication of these platforms has led to improved customer experience and operational efficiency. In Northern Europe, the average order value for online food delivery has shown significant growth, increasing from USD 23.53 to USD 27.54, indicating consumers’ growing comfort with digital ordering platforms and their willingness to spend more on delivered meals.

Europe Foodservice Market Trends

Cafes & bars dominate the food service outlets in Turkey, followed by QSRs

• Foodservice outlets in Turkey were dominated by cafes & bars, followed by quick service restaurants (QSRs) and full-service restaurants (FSRs), in 2023. The cafes & bars sub-segment is expected to register a CAGR of 4.30% during the study period. This growth can be attributed to the increasing demand for vintage bars, nightclubs, and cafes, as well as the popularity of Turkish alcohol and a wide variety of Arabian appetizers. As a result, the number of outlets grew from 72,634 in 2020 to 73,142 in 2022. The number of foodservice outlets in Turkey declined by 25.53% in 2023 compared to the previous year, which was due to the earthquake in Turkey and Syria. It led to destruction of infrastructure and displacement of people from the major cities of Antakya, Sanliurfa and Aleppo.
• Cloud kitchen is expected to be the fastest-growing sub-segment in the market studied. It is projected to register a CAGR of 6.55% during the forecast period. The cloud kitchen industry witnessed significant growth following the pandemic, driven by the surge in online food delivery and takeaways. Popular food delivery applications like Trendyol and Yemeksepeti were downloaded over 76 million times to date. The majority of Turkish people rely on meal delivery apps to order food. The number of quick service restaurants is also growing due to consumers’ preference for convenient and affordable food options. The high meat consumption in the nation has fueled the demand for foods like pizza, hamburgers, and chicken teriyaki. The leading quick service restaurant chains in Turkey with the highest number of stores include Burger King (700 stores), McDonald’s (589 stores), and Pizza Hut (171 stores).

French full service restaurants offer local cuisines and exclusive experiences, such as quinoa bowls, poulet tandoori, and bouillabaisse

• In France, the average order price for full service restaurants (FSR) was observed to be the highest among different foodservice types in 2022, at USD 34.17. Consumers in France have a strong preference for supporting local businesses, particularly small establishments that prioritize local sourcing. With less corporate oversight, FSRs have the freedom to experiment with menu items, promotions, and community outreach programs, helping build long-term customer loyalty among local residents. To stand out from the competition, FSRs are more inclined to develop unique menus, dining areas, and experiences exclusive to their business. Popular dishes offered by FSR cuisines in France include the Quinoa Bowl, Poulet Tandoori, and Bouillabaisse, priced at USD 16, USD 10.5, and USD 25 per 300 g, respectively.
• The demand for cloud kitchens is expected to increase in France due to people’s busy schedules and the growing penetration of e-commerce channels. The rise of online food delivery platforms like Uber Eats, Deliveroo, Just Eat, and Glovo has led to an increased demand for online food delivery, thereby driving the need for cloud kitchens. Burgers and pizza were popular dishes ordered through cloud kitchens across the country in 2022. These popular menu items are priced at almost half the average order value. The popularity of fast food in recent years has prompted quick service restaurant (QSR) chains in France to expand their menu selections. The top QSR chains in the country include McDonald’s, Burger King, Domino’s, and Subway, with 1530, 467, 431, and 406 outlets, respectively. Popular fast-food items such as burgers, pizzas, cheesecake, and baguettes have experienced growth in both QSRs and cloud kitchens due to rising demand. Burgers and pizza are priced at USD 12.5 and USD 13.8 per serving, respectively, in the country.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

Segment Analysis: Foodservice Type

Full Service Restaurants Segment in Europe Foodservice Market

Full Service Restaurants (FSRs) maintain their dominant position in the European foodservice market, commanding approximately 37% market share in 2024. The segment’s strong performance is driven by the increasing demand for diverse dining experiences and authentic cuisines across Europe. Asian and European cuisines lead the growth within FSRs, collectively accounting for over 70% of the segment’s value. The segment’s success is further bolstered by the rising number of professionally trained chefs who offer innovative menus, international cuisines, and proprietary recipes catering to both tourists and health-conscious individuals. FSRs have also embraced technological advancements, implementing mobile ordering systems, digital payment solutions, and reservation platforms to enhance customer experience and operational efficiency.

Cloud Kitchen Segment in Europe Foodservice Market

Cloud kitchens are revolutionizing the European foodservice market, projected to grow at an impressive rate of approximately 17% during 2024-2029. This remarkable growth is primarily driven by the surge in online food delivery services and changing consumer preferences toward convenient dining options. The segment’s expansion is supported by significant investments in technology infrastructure, with cloud kitchens leveraging artificial intelligence and machine learning for inventory management and order processing. The adoption of automated ordering systems, advanced analytics, and data-driven insights has enabled these establishments to optimize operations and reduce costs. Additionally, the high internet penetration rate of about 84% in Europe continues to fuel the growth of this segment, making it increasingly attractive for both established brands and new entrants.

Remaining Segments in Foodservice Type

The European foodservice market is further segmented into Cafes & Bars and Quick Service Restaurants (QSR), each playing vital roles in the industry’s ecosystem. The Cafes & Bars segment has established a strong presence across Europe, particularly in urban areas, offering diverse beverage options and casual dining experiences. The segment has witnessed significant evolution with the introduction of specialty coffee shops and themed bars catering to changing consumer preferences. Meanwhile, the QSR segment continues to adapt to market demands by expanding menu offerings, implementing digital ordering systems, and focusing on quality ingredients while maintaining quick service times. Both segments have embraced sustainability initiatives and health-conscious options to align with evolving consumer preferences.

Segment Analysis: Outlet

Independent Outlets Segment in Europe Foodservice Market

Independent outlets dominate the European foodservice landscape, commanding approximately 68% market share in 2024. These establishments are characterized by their unique and personalized dining experiences, with many focusing on creating distinct atmospheres for their guests through carefully curated restaurant designs, music selections, and service styles. Independent restaurants in Europe have shown remarkable adaptability by leveraging technology such as online ordering and reservation systems to enhance customer experience and streamline operations. The segment’s strength lies in its ability to establish partnerships with local farmers and suppliers, emphasizing the use of local and seasonal ingredients. Independent restaurants have also responded effectively to the growing demand for plant-based and vegetarian options, driven by increasing health consciousness and environmental awareness among European consumers. Many independent establishments are now focusing on fostering community-oriented atmospheres, particularly evident in bars and pubs, which has helped strengthen their market position.

Chained Outlets Segment in Europe Foodservice Market

Chained outlets are projected to experience robust growth in the European foodservice industry analysis from 2024 to 2029. This growth is primarily driven by their ability to provide consistent menus, pricing, and service across various locations, benefiting from economies of scale in procurement, marketing, and management. These establishments are increasingly embracing social media and digital marketing strategies, enabling them to reach broader audiences and engage with consumers online. The segment’s expansion is further supported by standardized operating procedures and quality control measures that ensure consistent customer experiences across all locations. Chained outlets are also adapting to changing consumer preferences by introducing healthier menu options and implementing sustainable practices. Their strong brand recognition and established supply chain networks position them favorably for continued expansion across European markets. The segment’s growth is particularly notable in urban areas and travel hubs, where their standardized offerings appeal to both locals and tourists seeking familiar dining options.

Segment Analysis: Location

Standalone Segment in European Foodservice Market

The standalone format has emerged as the dominant segment in the European foodservice market report, commanding approximately 74% market share in 2024. Italy leads this segment with a significant presence, driven by the prospective development of standalone restaurants across major cities. The growth in this segment is influenced by real estate dynamics, with varying rental costs across different locations. For instance, in prime locations of major European cities, monthly restaurant rents can range significantly based on size and location. The standalone format has shown remarkable resilience and adaptation to changing consumer preferences, with establishments focusing on providing unique dining experiences and specialized cuisine offerings. These establishments benefit from greater operational flexibility and the ability to create distinct brand identities compared to locations within larger complexes or chains.

Lodging Segment in European Foodservice Market

The lodging sector demonstrates exceptional growth potential in the European foodservice market, projected to grow at approximately 13% during 2024-2029. Spain leads this dynamic segment, particularly driven by its thriving bed and breakfast accommodations that allow tourists to experience local cuisine and culture. The segment’s growth is further supported by substantial hotel investments across major European cities, with Madrid and Barcelona emerging as prime investment destinations. The expansion is also fueled by the increasing integration of innovative dining concepts within hotels, ranging from high-end restaurants to casual dining establishments. Hotels are increasingly focusing on creating unique culinary experiences, partnering with renowned chefs, and developing signature restaurants to attract both guests and local diners.

Remaining Segments in Location Segmentation

The retail, leisure, and travel segments each play vital roles in shaping the European foodservice landscape. The retail segment primarily operates in shopping centers and commercial complexes, offering diverse dining options to shoppers and working professionals. The leisure segment caters to entertainment venues such as movie theaters, amusement parks, and sports facilities, providing specialized foodservice solutions for recreational activities. The travel segment serves transportation hubs including airports, railway stations, and highway rest stops, focusing on convenient and quick service options for travelers. These segments collectively contribute to the market’s diversity by serving specific consumer needs across different locations and occasions, while adapting to changing consumer preferences and technological advancements in foodservice delivery.

Europe Foodservice Market Geography Segment Analysis

Foodservice Market in Spain

The Spain foodservice market dominates the European foodservice landscape, commanding approximately 17% of the market share in 2024. The country’s foodservice sector benefits significantly from its robust tourism industry, which serves as a key growth driver. The market is characterized by a strong presence of cafes and bars, which form a substantial portion of the foodservice establishments. Spanish consumers demonstrate a notable preference for specialty coffee shops, with the demand for specialty coffee experiencing significant growth in recent years. The market also shows a strong inclination towards traditional Spanish gastronomy, while simultaneously embracing international cuisines, particularly Asian restaurants. The country’s foodservice industry is further strengthened by its vibrant nightlife culture and social dining habits, with many establishments operating extended hours to cater to the local lifestyle. The sector is witnessing increased adoption of digital technologies, with many establishments incorporating online ordering systems and digital payment solutions to enhance customer experience.

Foodservice Market in Netherlands

The Netherlands foodservice market emerges as the most dynamic market in Europe’s foodservice sector, projected to achieve an impressive growth rate of approximately 16% during 2024-2029. The Dutch foodservice landscape is experiencing a remarkable transformation, driven by changing consumer preferences and innovative business models. The market shows a strong preference for sustainable and locally-sourced ingredients, with many establishments emphasizing their commitment to environmental responsibility. Cloud kitchens are gaining significant traction in the country, revolutionizing the traditional foodservice model with their delivery-focused approach. The country’s foodservice sector is also witnessing increased diversification in cuisine offerings, particularly in major cities like Amsterdam and Rotterdam. The market is characterized by a growing trend towards casual dining concepts that offer high-quality food in relaxed, contemporary settings. Digital innovation plays a crucial role in the sector’s growth, with widespread adoption of mobile ordering apps and contactless payment systems.

Foodservice Market in Germany

Germany’s foodservice market demonstrates remarkable resilience and diversity, supported by its robust economy and multicultural population. The market is characterized by a strong presence of both international chains and local establishments, offering a wide range of cuisine options. Quick service restaurants and full-service restaurants dominate the market, with Asian cuisines gaining significant popularity among German consumers. The country’s foodservice sector is witnessing increased adoption of sustainable practices, with many establishments focusing on reducing food waste and implementing environmentally friendly packaging solutions. Digital transformation is reshaping the market landscape, with establishments increasingly embracing online ordering platforms and delivery services. The sector also benefits from Germany’s strong business travel segment, which drives demand for high-quality dining options in major cities. The market shows a growing trend towards health-conscious offerings, with many establishments expanding their vegetarian and vegan options.

Foodservice Market in United Kingdom

The United Kingdom’s foodservice market exhibits a dynamic and evolving landscape, characterized by diverse consumer preferences and innovative service models. The market demonstrates strong growth in the casual dining segment, with establishments focusing on providing unique dining experiences. Cloud kitchens are gaining significant traction, particularly in urban areas, revolutionizing the traditional foodservice model. The sector shows increasing emphasis on health-conscious offerings, with many establishments expanding their plant-based and gluten-free options. British consumers show strong affinity for international cuisines, particularly Asian and Mediterranean options, driving market diversification. The market is witnessing significant digital transformation, with widespread adoption of mobile ordering apps and contactless payment systems. Sustainability has become a key focus area, with establishments increasingly implementing eco-friendly practices and reducing food waste.

Foodservice Market in Other Countries

The foodservice markets in other European countries, including the France foodservice market, Italy, Switzerland, and Turkey, each demonstrate unique characteristics shaped by their local cultures and consumer preferences. These markets show varying degrees of modernization and digital adoption, with some regions maintaining traditional service models while others embrace innovative concepts like cloud kitchens and digital ordering systems. The markets are characterized by strong local culinary traditions while simultaneously accommodating international cuisine trends. Sustainability and health-conscious offerings are becoming increasingly important across these regions, with establishments adapting their menus and operations accordingly. These markets also show varying degrees of chain penetration, with some regions dominated by independent operators while others see a stronger presence of international brands. The evolution of these markets is influenced by factors such as tourism patterns, local economic conditions, and changing consumer preferences, creating a diverse and dynamic foodservice landscape in Europe.