Cereal Bar Market Size & Share Analysis – Growth Trends & Forecasts (2025 – 2030)

The Report Covers the Global Cereal Bars Market, Which is Segmented by Product Type (Granola/Muesli Bars and Other Bars), Distribution Channel (Convenience Stores, Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

SKU N/A Categories , , , ,

Cereal Bar Market Size & Share Analysis – Growth Trends & Forecasts (2025 – 2030)

Cereal Bar Market Size

Cereal Bar Market Summary
Study Period 2019 – 2030
Market Size (2025) USD 9.39 Billion
Market Size (2030) USD 12.17 Billion
CAGR (2025 – 2030) 5.32 %
Fastest Growing Market South America
Largest Market North America
Market Concentration Low

Major Players

Cereal Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Cereal Bar Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Cereal Bar Market Analysis

The Cereal Bar Market size is estimated at USD 9.39 billion in 2025, and is expected to reach USD 12.17 billion by 2030, at a CAGR of 5.32% during the forecast period (2025-2030).

Due to busy schedules and improving income levels, consumers worldwide are shifting from conventional food to ready-to-eat nutritious food to meet the nutritional needs of their bodies. Consumers are also seeking convenient and healthier snacking options with growing health consciousness, encouraging manufacturers to launch fortified cereal bars. For instance, in January 2023, Kellogg’s received approval from the FDA to increase the fortification level of vitamin D3 in the breakfast cereal and cereal bars. Moreover, players emphasize innovation and R&D activities to enhance their market share. They are also introducing various flavors and ingredients to cater to diverse consumer preferences, including gluten-free, vegan, and low-sugar options. For instance, in March 2023, Barrys India Private Limited launched The Mighty Muesli Bars, which are all-natural, healthy, and packed with multi-grains, nuts, fruits, and honey. Apart from this, effective marketing strategies, including digital marketing, social media campaigns, and celebrity endorsements, influence consumer perceptions and drive demand for cereal bars. The abovementioned are some primary factors anticipated to drive the market for cereal bars during the study period.

North America Holds the Largest Share of the Market

New product launches, the increasing popularity of on-the-go breakfasts, and broad retail distribution that encourages planned and impulse buying decisions drive the market studied in North America. The United States accounts for a majority share of the market in the region due to hectic schedules and rising health consciousness among consumers. Recently, the demand for natural and organic-based products has increased, with many consumers preferring certified organic products to avoid consuming synthetic flavors and ingredients commonly used in cereal bars. Therefore, numerous manufacturers tend to launch products with organic ingredients. For instance, in February 2023, Mooski Bars, a San Diego-based start-up company, launched cereal bars with organic oats, nut butter, almond flour, coconut oil, and organic agave. The brand claims the bars are available in different flavors, including peanut butter, banana, cookie dough, and chocolate peanut crunch. The products are sold in coffee shops and specialty markets in California. Moreover, The prevalence of lifestyle diseases like obesity, diabetes, and cholesterol drives the consumption of low-calorie and high-fiber snacks in Mexico. According to the International Diabetes Federation, 16.9% of the adult population in Mexico had diabetes in 2022.

Cereal Bar Market: Market Share (%), By Geography, Global, 2023

Cereal Bar Industry Overview

The global cereal bar market is fragmented in nature, with various players operating in the market. The market has witnessed high competition from several regional small-medium scale players. Some of the dominant players in terms of market share include Kellanova, Pepsico Inc., Mondelēz International Inc., General Mills Inc., and Mars Inc. key players are focusing on revamping their product portfolios to include products with clean labels, such as “vegan,” “natural,” “organic,” or “free-from,” to cater to the rising demand for healthy and natural products among the increasingly health-conscious consumers.

Cereal Bar Market Leaders

  1. PepsiCo, Inc.
  2. General Mills Inc.
  3. Kellanova
  4. Mondelēz International Inc
  5. Mars Inc
  6. *Disclaimer: Major Players sorted in no particular order
Cereal Bar Market Concentration

Cereal Bar Market News

  • March 2024: World of Sweets partnered and collaborated with Mondelez International to grow the American-born Clif brand, supplying retailers with their products.
  • January 2024: McKee Foods added Sunbelt Bakery chewy granola bars with a sell-by date code to the vending industry. The company launched its granola bars in three flavors, including classic chocolate chip, tasty oats & honey, and delicious fudge dipped chocolate chip. Additionally, McKee Foods claims that these products are self-stable and are individually wrapped.
  • January 2024: Mars China announced another significant step toward sustainable packaging with the launch of its SNICKERS bar with dark chocolate cereal. The new product not only offers a low-sugar and low-glycemic index (GI) option for consumers but also features individual packaging made from a mono-PP material, meaning it can be more easily recycled in designated channels.

Cereal Bar Market Report – Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Popularity of On-the-Go Snacking Options
    • 4.1.2 Trend Of Clean Label and Plant-Based Bars
  • 4.2 Market Restraints
    • 4.2.1 Availability of Counterfeit Products
  • 4.3 Porter’s Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Product Type
    • 5.1.1 Granola/Muesli Bars
    • 5.1.2 Other Bars
  • 5.2 By Distribution Channel
    • 5.2.1 Convenience Stores
    • 5.2.2 Supermarkets/Hypermarkets
    • 5.2.3 Specialty Stores
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 By Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 Spain
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 Germany
    • 5.3.2.4 France
    • 5.3.2.5 Italy
    • 5.3.2.6 Netherlands
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East and Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 United Arab Emirates
    • 5.3.5.3 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 PepsiCo Inc.
    • 6.3.2 The Kellogg Company
    • 6.3.3 General Mills Inc.
    • 6.3.4 Sproutlife Foods Private Limited (Yoga Bar)
    • 6.3.5 NuGo Nutrition
    • 6.3.6 Mondelēz International Inc.
    • 6.3.7 McKee Foods Corporation
    • 6.3.8 Mars Incorporated
    • 6.3.9 Riverside Natural Foods Ltd
    • 6.3.10 Associated British Foods PLC

7. MARKET OPPORTUNITIES AND FUTURE TREND

Cereal Bar Industry Segmentation

Cereal bars are produced by pressing cereals with nuts, berries, and other ingredients. They are used as meal alternatives and provide essential nutrients such as iron, starch, fiber, proteins, antioxidants, phosphorus, and potassium.

The cereal bar market is segmented by product, distribution channel, and geography. The market is segmented by product type into granola/muesli bars and other bars. The market is segmented by distribution channels into convenience stores, supermarkets/hypermarkets, specialty stores, online stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Product Type Granola/Muesli Bars
Other Bars
By Distribution Channel Convenience Stores
Supermarkets/Hypermarkets
Specialty Stores
Online Retail Stores
Other Distribution Channels
By Geography North America United States
Canada
Mexico
Rest of North America
By Geography Europe Spain
United Kingdom
Germany
France
Italy
Netherlands
Rest of Europe
By Geography Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
By Geography South America Brazil
Argentina
Rest of South America
By Geography Middle East and Africa South Africa
United Arab Emirates
Rest of Middle East and Africa

Cereal Bar Market Research FAQs

How big is the Cereal Bar Market?

The Cereal Bar Market size is expected to reach USD 9.39 billion in 2025 and grow at a CAGR of 5.32% to reach USD 12.17 billion by 2030.

What is the current Cereal Bar Market size?

In 2025, the Cereal Bar Market size is expected to reach USD 9.39 billion.

Who are the key players in Cereal Bar Market?

PepsiCo, Inc., General Mills Inc., Kellanova, Mondelēz International Inc and Mars Inc are the major companies operating in the Cereal Bar Market.

Which is the fastest growing region in Cereal Bar Market?

South America is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Cereal Bar Market?

In 2025, the North America accounts for the largest market share in Cereal Bar Market.

What years does this Cereal Bar Market cover, and what was the market size in 2024?

In 2024, the Cereal Bar Market size was estimated at USD 8.89 billion. The report covers the Cereal Bar Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Cereal Bar Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.